Beni Johnson is an Entrepreneur, Visual Communications Specialist, Music A&R, Artist and Creative Consultant. He is most recognized as the founder and executive director of 10 at 10 Music & Culture – a platform known nationally for providing visibility to emerging artists while evolving the cultural landscape of Alberta. In 2015, Beni was awarded Avenue Magazine’s Top 40 Under 40 award for his relentless work helping to build Calgary’s music & culture scene while simultaneously providing opportunities for creatives in the black community. He was also awarded MP Joan Crockatt’s “Making Black History” award – recognizing his years of leadership through various organizations and activities.
In 2008, Beni graduated with honours from Southern Alberta Institute of Technology (SAIT)’s New Media Production & Design program after which he then founded Beni Johnson Media to provide graphic and web design services to a variety of clients. However, as a bonafide creative, his artistic expression doesn’t end there. Beni’s roots in the arts begins with hiphop where he’s toured Canada and attended SXSW as a rap artist. Through spoken word poetry he became the spokesmen for ATB Financial’s award-winning “Amplify” campaign, performing, co-producing and also acting in the nationally syndicated video commercial that was also seen in movie theatres. Topped off with hosting over 400 events, Beni is a professional mic man who hypes parties and engages in public speaking events. His work in the music industry extends past performing to include judging for the Juno Awards, sitting on the board of Music Calgary and recently joining ADVANCE: Canada’s Black Music Business Collective regional sub-committee. In his spare time he consults for various artists and notable brands, while mentoring youth, and playing basketball whenever we’re not in quarantine.
He may specialize in branding, marketing, communications and design – but Beni Johnson’s heart will always be for the expansion of opportunities in the arts while amplifying others. “Be the change you want to see in the world”, is why he strives to make an impact with every endeavour he pursues. If you’d like to know more, contact him today!
ATB Financial ‘Amplify’ Anthem
Multi-award winning commercial as seen on TV and movie theatres across Canada. Released October, 2016
Directed: Ryley Burghall Music Production: Alec Harrison Creative Direction: Carolyn Patton + Dennis Lenarduzzi Produced: Joe Media Inc.
Original Spoken Word Poetry Written and Performed by: Beni Johnson
COVERAGE IN THE PRESS
- Avenue Magazine Top 40 Under 40
- CTV News: Support Black Owned Business
- SAIT LINK: ON THE JOB – Building Calgary’s Urban Community From The Ground Up
- Narcity Calgary: 33 Guys with Badass Jobs
- Narcity Calgary: 13 Influential Millennials
- Calgary Herald
- Calgary Journal
- Freq Magazine
- Calgary Stampede
- The Weal: Say Word
- The Weal: Calgary Hiphop